Danone is the world's largest bottled water company, marketing a range of brands including Evian, Aqua, Volvic,
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Danone is the world's largest bottled water company, marketing a range of brands including Evian, Aqua, Volvic, and Font Vella. Given that the product is water, should Danone advertise the brands similarly across the countries where the brands are sold?
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While water is a universal product the way it is marketed can vary significantly based on cultural regional and local differences Therefore it is not ...View the full answer
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