How can be PR be used as a productive component of the marketing mix?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:24 AM

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How can be PR be used as a productive component of the marketing mix?

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Public relations PR can be used as a productive component of the marketing mix in a number of ways including Building brand awareness and reputation P...View the full answer

Principles Of Marketing

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