How can managers understand the culture of a country that they are evaluating for market entry?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Oct 31, 2023 08:17 AM

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How can managers understand the culture of a country that they are evaluating for market entry?

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Understanding the culture of a country is crucial for managers evaluating a market entry strategy Cultural factors can significantly impact business operations marketing strategies and overall success ...View the full answer

Principles Of Marketing

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