In 2015, Volkswagen admitted to cheating emissions testing regimes using devices in its diesel engines that hid

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In 2015, Volkswagen admitted to cheating emissions testing regimes using devices in its diesel engines that hid their true and illegally high pollution emission levels during testing. Since then, consumers have tended to view Volkswagen skeptically on the environmental front. But the company has been working on its green credentials and reputation. Visit www.volkswagenag. com/en/sustainability/environment.html and evaluate what the company is doing to reposition itself as an environmental role model.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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