Listen to an episode of your choice of The Marketing Insider: A Claritas Podcast (accessed at https://claritas.

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Listen to an episode of your choice of “The Marketing Insider: A Claritas Podcast” (accessed at https://claritas. com/claritas-podcast/). Prepare a response that describes the topic of the episode, its guests and their areas of expertise, and the topic study or studies that informed the discussion. Include the URL (link) to make it easy to share exactly what you listened to. Where did Claritas get the data that informed the insights in the discussion? (The episode may include more than one source of data.) What are the strengths and weaknesses of the types of data used? How is the information presented? How will people who hear the podcast likely respond based on the presentation? Provide one example of how the insight might be used by a marketer.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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