Locate the mission statements for the following organizations: (a) Samsung, (b) Mobile Telecommunications Network (MTN), (c) United

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Locate the mission statements for the following organizations: 

(a) Samsung, 

(b) Mobile Telecommunications Network (MTN), 

(c) United Nations Children’s Fund (UNICEF), 

(d) IKEA. 

Evaluate each statement using the criteria for creating a sound mission statement. What could be done to improve each organization’s mission statement?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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