Marketers calculate and track customer-centered metrics to assess their performance, such as customer lifetime value customer equity.

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Marketers calculate and track customer-centered metrics to assess their performance, such as customer lifetime value customer equity. How are these two measures related?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Oct 31, 2023 04:14 AM

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Marketers calculate and track customer-centered metrics to assess their performance, such as customer lifetime value customer equity.

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Customer Lifetime Value CLV and Customer Equity are both important customercentered metrics that marketers use to assess their performance but they fo...View the full answer

Principles Of Marketing

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