Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the

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Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 06:43 AM

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Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the

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Openended and closedended questions each have their own benefits and drawbacks in marketing questionnaires Benefits of Openended Questions 1 Indepth R...View the full answer

Principles Of Marketing

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