The grocery store shopping experience often falls short of customer expectations or desires, due in part to

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The grocery store shopping experience often falls short of customer expectations or desires, due in part to limited assortments in trending product categories and the absence of pleasant interactions with other people. How should the in-store grocery shopping experience affect the customer journey for a brand? Support your answer with examples.

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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