Visit the Clorox website at www.clorox.com. Scroll to the bottom of the page and notice how Clorox
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Visit the Clorox website at www.clorox.com. Scroll to the bottom of the page and notice how Clorox is currently connecting with customers on social media platforms including Facebook, Twitter, Pinterest, YouTube, and Instagram. Click on one or more of the platforms to view ways in which Clorox is building and maintaining customer linkages while illustrating value and providing information behind the brand. Evaluate Clorox’s effectiveness in creating customer engagement through its web and social media sites.
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