The two cases, BB & T Bank and MidState Analytics, present drastically different company value systems. 1.

Question:

The two cases, BB & T Bank and MidState Analytics, present drastically different company value systems.

1. Identify the values displayed by each company.

2. Contrast the values. How are the two companies ’ values different from each other?

3. What results (e.g. company performance, customer retention, motivated and committed employees, turnover, morale) have occurred at each company?

4. Which set of values is more effective? Explain why.

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