Discuss the problems facing a company seeking to set a launch price for an innovative new service
Question:
Discuss the problems facing a company seeking to set a launch price for an innovative new service that it has developed. Identify the problems and, using examples, suggest methods by which it could seek to reduce uncertainty surrounding its pricing decisions.
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When a company is launching an innovative new service determining the right launch price can be challenging There are several challenges and uncertain...View the full answer
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