The managing director of a large, fast-moving consumer goods firm said, I have no need for direct

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The managing director of a large, fast-moving consumer goods firm said, ‘I have no need for direct marketing. Ours will always be a mass-marketing industry.’ Do you think he was right?

Explain your reasons.

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Principles Of Direct Database And Digital Marketing

ISBN: 9780273756507

5th Edition

Authors: Alan Tapp

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Question Posted: Feb 02, 2024 02:03 PM

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The managing director of a large, fast-moving consumer goods firm said, I have no need for direct

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Principles Of Direct Database And Digital Marketing

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