What conclusions do you draw about yourself and the firms in Exercise 3? How could each of

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What conclusions do you draw about yourself and the firms in Exercise 3? How could each of these firms avoid your defection? What could each of these firms do in the future to avoid the defection of customers with a profile similar to yours?

Data From Exercise 3

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Essentials Of Services Marketing

ISBN: 9781292089959

3rd Edition

Authors: Jochen Wirtz, Christopher Lovelock, Patricia Chew

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Question Posted: Apr 14, 2024 12:00 AM

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What conclusions do you draw about yourself and the firms in Exercise 3? How could each of

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3. Identify two service businesses that you used several times in the past but no longer buy from (or that you plan to stop patronizing soon). Complete the sentence: "I stopped using (or will soon stop using) this organization as a customer because..."

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Essentials Of Services Marketing

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