Briefly discuss the relevance of the concept of linguistic distance to global marketing.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Posted Date: May 25, 2018 07:54 AM

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Briefly discuss the relevance of the concept of linguistic distance to global marketing.

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Linguistic distance refers to the manner in which languages are different from one another The ... View the full answer

Services Marketing Concepts, Strategies, & Cases

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