Choose the destination country (with your product and home country for your hypothetical company in mind). Collect data on the chosen country with the intention of market entry using the following checklist and resources.

1. General and economic indicators (at least 10 indicators, including gdp, population, inflation, consumer expenditure, , from CIA FACTBOOK, (https://www.cia.gov/library/publications/the-world-factbook/) Un, world bank, country commercial guides from us department of commerce (http://export.gov/worldwide_us/index.asp)., country report by eiu euromonitor factfile (http://www.euromonitor.com/)

2. Cultural and social indicators

2. a. According to hofstede's cultural dimensions, which cluster is this country categorized in? Http://geert-hofstede.com/countries.html

2. b. Environmental consciousness? Http://epi.yale.edu/epi/country-rankings

2. c. Lifestyle indicators (such as, number of internet users, new registration of passenger cars, consumer expenditure on food, etc.)

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