Create a trade joe’s-canada marketing strategy & plan which should consist of the following:

1.3 Introduction of the country: Canada.

1.4 Introduction of the company: TJ’S

2.0 Global Marketing Environment Analysis (focus on the Canadian market) PEST.

PEST that may affect TJ’S marketing strategy in Canada two bulleted points for each section

All bulleted points need to be discussed briefly.

2.1 Canadian Politics, rules and regulations (two bulleted points. Each point should be classified as opportunity or threat)

2.2 Canadian economy (two bulleted points. Each point should be classified as opportunity or threat).

2.3 Canadian society and culture (two bulleted points. Each point should be classified as opportunity or threat).

2.4 Canadian Technology (two bulleted points. Each point should be classified as opportunity or threat).

3.1 Primary competitor: compare TJ’S with the primary competitor in Canada. Discuss your points. Use a table to list the strengths and the weaknesses of the two companies (3X3).

4.2 Entry Strategy Selection and discussion (best strategy). Discuss the best entry strategy TJ’S should use in Canada.

5.0 TJ’S target market analysis & segmentation (in Canada).

6.0 Global Marketing Mix Strategies. You must recommend something new under the recommended mix strategies (e.g., new product option, new pricing method, new promotion, and

new place strategy). You should be creative in your recommendations.

6.1 TJ’S Product Strategy in Canada

6.2 TJ’S Price Strategy in Canada

6.3 TJ’S Promotion Strategy in Canada

6.4 TJ’S Place strategy in Canada

Answer rating: 100% (QA)

13 Introduction of the country Canada Canada is the largest country with different ethnic groups and diverse culture There are nation tribes which are colonized by British and French People from all a... View the full answer