Define quality, why is quality so important to an organization? Find an example of a company that

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Define quality, why is quality so important to an organization? Find an example of a company that has experienced a quality problem and describe the situation and its ramifications. Was the problem ever fixed?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Posted Date: May 30, 2018 12:52 AM

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International Marketing & Export Management

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