Define the stereotype. How is the stereotype portrayed in society media? Why des the stereotypes exist. Why
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Define the stereotype. How is the stereotype portrayed in society media? Why des the stereotypes exist. Why is the stereotype reinforced? How is it learned? Is the stereotype positive or negative? What are the consequence effects of the stereotype? Should the stereotype be resolved? How could this possibly be done?
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Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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