Discuss the advantages and disadvantages of interpreting mixed methods data, and give examples of the possibility of
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Discuss the advantages and disadvantages of interpreting mixed methods data, and give examples of the possibility of bias affecting the results in this process.
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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