Discuss the four types of promotionadvertising, sales promotions, personal selling, and publicity. Using the beer industry as
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Discuss the four types of promotion—advertising, sales promotions, personal selling, and publicity. Using the beer industry as an example, define and illustrate each of the four major types of promotion strategies.
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Authors: Jacqueline Birt, Keryn Chalmers, Albie Brooks, Suzanne Byrne, Judy Oliver
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