Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a “trigger”? Consider you are on the strategic planning team for a soft drink company.

Here is your company’s future trigger: “merger of our two major competitors next year”. Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.

Answer rating: 100% (QA)

Triggers and Contingencies A contingency plan is an action designed in helping an organization in responding effectively to an important event or situ... View the full answer