Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing. Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed?

Answer rating: 100% (QA)

Recreation Equipment Inc REI is a private American Corporation dealing in sporting kits clothing and goods as well as recreation gear The retail corporation was founded by Mary and Lloyd Anderson in 1... View the full answer