Fournotts Corp. manufactures syringes that filter water, but the consumers in the market are not aware of
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Question:
Fournotts Corp. manufactures syringes that filter water, but the consumers in the market are not aware of the existence of this product. In this case, which of the following strategies will increase the sales of the syringes?
a. Using customer-generated advertising
b. Using status-conscious advertising
c. Using selective advertising
d. Using direct response advertising
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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