Gio and Voss are considering opening an Italian restaurant (GIOVOSS) in the Sandton area. They both have
Question:
Gio and Voss are considering opening an Italian restaurant (GIOVOSS) in the Sandton area. They both have extensive knowledge of the food industry and are both qualified chefs. They have done the preliminary checks on other Italian restaurants in the Sandton area and have realized that they will be facing a highly competitive market. They are both aware that competitiveness refers to how effectively an organisation meets the wants and needs of customers relative to others that offer similar goods or services. Gio and Voss have approached you with the understanding that competitiveness determines whether a company prospers, barely survives or ultimately fails and require that you assist them in identifying any or all factors that would influence their competitiveness in the Sandton area.
In a well thought out essay, discuss any 10 factors that would influence GIOVOSS’s competitiveness.