If your company (H&R block) opted to pursue a strategy of related diversification, what industries or product
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Question:
If your company (H&R block) opted to pursue a strategy of related diversification, what industries or product categories could it diversify into that would allow it to capitalize on using its present brand name and corporate image to good advantage in the newly entered businesses or product categories?
Name at least two or three such industries or product categories, and indicate the specific benefits that might be captured by transferring your company’s brand name to each.
Related Book For
Strategic Management Text and Cases
ISBN: 978-1259900457
9th edition
Authors: Gregory G Dess Dr., Gerry McNamara, Alan Eisner
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