In Example 9.2, the fixed costs are split $4 million for development and $2 million for marketing.
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In Example 9.2, the fixed costs are split $4 million for development and $2 million for marketing. Perform a sensitivity analysis where the sum of these two fixed costs remains at $6 million but the split changes. Specifically, let he fexed cost of development vary from $1 millino to $5 million in increments of $0.5 million. Does Acme’s best strategy change in this range? Use either a data table or Precision Tree’s Sensitivity Analysis tools to answer this question .
Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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