Multiple Choice Questions: 1. Gold Medal flour, Green Giant corn. and Pepsi Cola arc _________competitors. A. general

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Multiple Choice Questions:

1. Gold Medal flour, Green Giant corn. and Pepsi Cola arc _________competitors.

A. general

B. cultural

C. demographic

D. brand

E. social

2. The 3M Company sells Scotch brand tape. Which of the following products arc part of the tape's competitive ens ironment?

A. Elmer's Glue-All

B. Ace brand masking tape

C. Faber-Castell glue stick

D. Duct tape

E. all of the above

3. When Wal-Mart opened its first Eco-Nlart in Lawrence. Kansas. it promised to only merchandise environmentally friendly products. The development and opening of this new store concept was in direct response to:

A. the greening of America

B. an increase in the number of impulse buys

C. an increasing Hispanic population in the U.S.

D. a demand for more high-quality products

E. a declining teenage population

4. What is wrong with the following mission statement: "The goal of Mathis Building Supply is to please the American consumer"?

A. It is too broad and vague

B. It is time-specific

C. It is too narrow

D. It is not important for the company's long-term success

E. It ignores the importance of costs

5. If the owner of a dog grooming center were to answer the question, "What business are you in?" with the statement, "We groom dogs," it would be an example of a________mission sta tement.

A. sales-oriented

B. consumer-oriented

C. marketing-oriented

D. market-oriented

E. production-oriented