Multiple Choice Questions:

1. Michelle sells jewelry. It is not uncommon for her to enter one of the retail shops which sells her line of jewelry and spend an hour or two looking at the competition's products and pricing strategies. Michelle is gathering:

A. survey information

B. segmentation data

C. secondary data

D. a database

E. competitive intelligence

2. A business that emphasizes marketing (rather than selling):

A. uses short-term planning

B. is sales volume-oriented

C. stresses the wants of the buyer

D. is more concerned with the product than with the customer

E. is internally focused

3. In many areas of the South, zoning restrictions prohibit building a liquor store within 200 feet of a church. This is an example of_______how forces affect marketing.

A. social and cultural

B. political and legal

C. demographic

D. economic

E. technological

4. Which of the following legislation was designed primarily to protect consumers rather than to regulate competition?

A. Sherman Antitrust Act

B. Consumer Goods Pricing Act

C. Federal Trade Commission Act

D. Lanham Trademark Act

E. Fair Packaging and Labeling Act

5. Computer-assisted design, robotics, solar-powered transportation, and smart phones have a considerable impact on industry. These are examples of how______influences in the macro-environment could affect an organization's marketing program.

A. demographic

B. political

C. technological

D. social and cultural

E. economic

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