Provide an opportunity to look at events that have happened in business and industry over a number of years and examine situations that managers have had to deal with, such as changes in the competitive environment.

How is building a brand in a business-to-business context different from doing so in the consumer market? Is Cisco’s plan to reach out to consumers a viable one? Why or why not?.

Answer rating: 100% (QA)

MARKETING EXCELLENCE In the ever dynamic and changing world economy branding occupies an important position by being a part of existence and embracing the activities of corporations and various yet di... View the full answer