Read the book: Donnelly, J. and Peter, J.P. (2013) Marketing Management: Knowledge and Skills. (11th ed.). and
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Read the book:” Donnelly, J. and Peter, J.P. (2013) Marketing Management: Knowledge and Skills. (11th ed.).” and answer the following questions:
1. A vital portion of a Marketing Research Project (futuristic) is to determine where we have been (past) and where we are now (present). Peter and Donnelly discuss the Situational Analysis concept. In today's economy, which of the 5 environments do you think are the most important and why?
2. Give an example of how you have seen this applied in your own company or a company you have observed.
Related Book For
Business Law Principles and Practices
ISBN: 978-1133586562
9th edition
Authors: Arnold J. Goldman, William D. Sigismond
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