Read the case APPLE STORE DIGITAL BUSINESS. This case reveals the genesis of the Apple Stores, a
Question:
Read the case “APPLE STORE DIGITAL BUSINESS”. This case reveals the genesis of the Apple Stores, a revolutionary retail concept launched by Ron Johnson, Apple Computer's senior vice president of retail. In January 2002, Apple Computer was at the eve of one of the most stunning commercial successes ever known in consumer markets. The case details how the retail strategy emerged as a keystone of Apple's overall strategy to support the digital lifestyle of its customers. By analyzing the stores' most innovative elements will arise interesting issues in consumer behavior: the processes of consumer engagement, empowerment, and conversion to purchase.
Required:
What benchmarks would you recommend Ron Jonshon use to evaluate the success Apple store?