Read the case namely Goodyear Tire and Rubber Company. Write a case memo in which you address
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Question:
Read the case namely “Goodyear Tire and Rubber Company”.
Write a case memo in which you address the following:
Introduction – overview includes (background, competition, target market, and market mix) SWOT analysis (strengths, weaknesses, opportunities, and threats). Problem statement Dress at least 3 critical issues. Dress at least 3 alternatives and show the pros and cons for each one.
What are the advantages of each alternative? And what are the disadvantages of each alternative? List quantitative information like a small income or financial statement relating to the case
Make up a realistic marketing analysis -recommendation
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