Read the case study Google: new product innovation at the speed of light and answer the following
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Question:
Read the case study "Google: new product innovation at the speed of light" and answer the following questions:
1. Identify major similarities and differences between the new products development process at Google versus that found at most other companies.
2. Considering the product life cycle, what challenges does Google face in managing its product portfolio?
3. Is there a limit to how big Google’s product portfolio can grow? Explain.
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ISBN: 978-0132776011
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Authors: Martin Ives, Terry K. Patton, Suesan R. Patton
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