Read the Scenario namely Peter Taylor Buys Running Shoes and answer the following questions: 1. What objectives
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Question:
Read the Scenario namely “Peter Taylor Buys Running Shoes” and answer the following questions:
1. What objectives do you feel Peter was trying to accomplish in the selection of running shoes?
What motivated his final selection?
2. Could Sports Experts have done anything differently in order to make the sale on Peter’s first visit? Explain your answer.
3. Why did he buy at Sports Experts? What could Geoff Wallace have done to persuade Peter to buy a different shoe at Sports-4?
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