Review the key concepts of addressability, interactivity, accessibility, and control, and explain how a marketing strategy focused
Fantastic news! We've Found the answer you've been seeking!
Question:
Review the key concepts of addressability, interactivity, accessibility, and control, and explain how a marketing strategy focused on new digital media differs from a marketing campaign reliant on traditional media sources.
No matter what marketing media are used, determining the correct marketing mix for your company is always important. Think about how digital media might affect the marketing mix.
Discuss different digital media and the pros and cons of using each as part of your marketing plan.
Related Book For
Posted Date: