Select a product, service, idea, image, or event that you can market to particular market. You have
Question:
Select a product, service, idea, image, or event that you can market to particular market. You have the opportunity here to identify a current product or service, or one that you would like to introduce into the market.
Write a paper in which you need to include:
• Executive Summary: includes an overview of the main points of the plan.
• Introduction: a paragraph or two explaining the purpose of your product, service, etc. Why do you believe there is a need? What evidence can you provide?
• Marketing Objectives and Goals: Use the SMART approach when writing objectives: Specific, Measurable, Attainable, Realistic, and Time-bound.
• Situational Analysis
• What are the features of the product, service, etc.?
• Who are the customers? How did you identify them?
• Create a SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats.
• Communication Goals
• Who is your target audience?
• How will you reach the audience?
• How do you plan to use social media in the outreach effort?
• Conclusion: provide a concise conclusion.
• Recommendations: Identify the recommendations do you have for investors?
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh