Select the Coca-Cola Company. Develop a social media plan in order to enhance customer service. Locate their goals or values.

Write a paper in which you address the following:

1. Scope: to use social media for customer service purposes

2. Business goals: list the business’s goals or values that specifically correlate with customer needs, interactions, or satisfaction.

3. Social media purpose: specifically state what purpose the social media interaction will provide.

4. Social media goals: refer back to the business goals section. Of the goals that you listed, which goal or goals specifically relate to your social media purpose? State your goal in relation to the business’s goal.

5. Tactics: briefly tell the reader how you will make this happen.

6. Metrics: finally, speak to how you will determine if this social media effort has been effective. Will you monitor the number of email requests received about topic x or y, with success being a drop in requests by 10%? Will you send out a survey, with success being 70% of customers using the product in a new way?

Answer rating: 100% (QA)

1 Scope Coca Cola is among the most renowned brands across the globe There is a good prospect that just through reading its name you are visualizing a ... View the full answer