Strategic direction one fundamental question an organization should ask in determining its purpose is, "what do we stand for?" this question is the critical link between ethics and strategy. Identify a company's publicly stated purpose (you will need a little web research).

From this, discuss the critical link between its ethics and strategy.

Answer rating: 100% (QA)

Succeeding in the global market demands that corporations have a sound strategy and remain committed to following ideals that resonate with the target ... View the full answer