Task: You will become the CEO of a new company. You will begin by describing this new
Question:
Task: You will become the CEO of a new company. You will begin by describing this new company. You will use this company in future tasks. Write up a short presentation or summary of one page or less answering the questions. For your new company, you will need a description of the product or service. Identify the market by answering the following questions: • who could be your potential customers for this product or service? • Who could be your potential competitors for this product or service? • What information would you seek about potential customers and competitors—list questions you would want answered. • How will you find out this information—what kind of market research would you do? • What do you think are the growth possibilities for this company? Here is a list of some example companies. You are not limited to these examples. These are only examples to help you develop your new company idea. Example businesses: 1. growing retailer of non-perishable consumer products 2. Small but flourishing local business with one or two locations 3. Medium-sized manufacturer struggling in a challenging market 4. Medium-sized service organization with several locations now take a look at the business partnerships you would develop to support your new adventure. The needs of your company will have a variety of types of partners according to the products or services offered by your company. Write up a short summary of one page or less answering the questions for example: • would your company use e-business activities with the partners for ordering or selling parts or services? • would you use a web hosting service or your own company hardware and software? • would your company design the website or outsource the development?