There are four strategies to use when entering a new international market 1. Global Standardization Strategy 2.

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There are four strategies to use when entering a new international market

1. Global Standardization Strategy

2. Localization Strategy

3. Transnational Strategy

4. International Strategy

If you represent XYZ company (coffee shop industry) and you are planning to go global, which strategy will you use and why?

Please provide examples of a companies that utilize each of the above strategy. Should they continue or change strategy?

Related Book For answer-question

Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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Posted Date: Aug 02, 2018 01:42 AM

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There are four strategies to use when entering a new international market 1. Global Standardization Strategy 2.

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Expert Answer:

For my coffee shop I would use transnational market entry strategy in expanding by business to a global scale I would choose this strategy based on the following reasons First transnational marketing ... View the full answer

Strategic Management An Integrated Approach

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