This link http://mashable.com/2012/04/05/doritos-crash-super-bowl/#PrKbEytpJ5qD contains reading about a company called Mod Cloth using 'crowd sourcing' as a tool to build a successful business. After reading the article "Crowd-Powered: Why Doritos Lets Fans Make Its Super Bowl Ads" and watching the video, read the ("Should we trust the wisdom of crowds?") which you can find in this link http://news.bbc.co.uk/2/hi/uk_news/magazine/8788780.stm. Discuss how the Internet has influenced the power and pitfalls of crowd sourcing, citing the two articles to support your case.

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Crowd sourcing is the process of reaching out to a large group of people to poll them for feedback o... View the full answer