Today, companies must decide whether to sell their products directly to their customers via the Internet or to use more traditional methods of distribution.

Respond to the following:

Do you think the high-end designer apparel brands, such as Gucci, Chanel, or Prada, sell their goods direct to consumers through the Internet? Give reasons for your answer.

Answer rating: 100% (QA)

A unique marketing mix is being developed by the highend apparel brands such as Gucci Prada so that ... View the full answer