Watch the Nightline videos on IDEO Shopping Cart first.

Next, read the article - http://yannigroth.com/2011/08/12/the-ideo-shopping-cart-1998-wasnt-a-failure-the-concept-was-just-ahead-of-its-time/

Write a paper describing IDEO's support structure including the organization, culture, and management style that enables IDEO to be innovative.

Answer the following questions in your paper:

• Was the shopping cart a successful invention?

• Was it ahead of its time?

• If you hired IDEO to redesign a product, would you have confidence in their work?

• If the design was truly ahead of its time, can you afford to spend money on developing something that won't catch on for years?

• How can you be sure, what you pay, IDEO to come up with will bring faster results?

Answer rating: 100% (QA)

IDEO Introduction IDEO Company was formed in 1991 by merger of a Stanford engineering professor David KelleyCEO Design with ID Two and Matrix Product Design It designed products such as defibrillator ... View the full answer