What did you learn from the VALS Survey? Do you think the survey was accurate?

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International Management Managing Across Borders and Cultures Text and Cases

ISBN: 978-0134376042

9th edition

Authors: Helen Deresky

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Posted Date: May 25, 2018 07:54 AM

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What did you learn from the VALS Survey? Do you think the survey was accurate?

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VALS or Values and Lifestyles as a proprietary research methodology have enabled me to get to know more about myself and the characteristics that I have as a consumer The good thing is that most of th... View the full answer

International Management Managing Across Borders and Cultures Text and Cases

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