What forecasting process and what forecasting technique would you recommend for a soft drinks manufacturer, whose product

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What forecasting process and what forecasting technique would you recommend for a soft drinks manufacturer, whose product demands are highly impacted by the promotional events at major retail chains?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Posted Date: Jun 26, 2019 01:38 AM

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What forecasting process and what forecasting technique would you recommend for a soft drinks manufacturer, whose product

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Expert Answer:

Both qualitative and quantitative techniques could be used to sales forecast the soft drinks In ... View the full answer

Marketing Real People, Real Choices

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