What is competitive intelligence? Why is it important to the public affairs function?

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Multinational Finance Evaluating Opportunities Costs and Risks of Operations

ISBN: 978-1118270127

5th edition

Authors: Kirt C. Butler

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Posted Date: Dec 31, 2018 10:58 AM

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What is competitive intelligence? Why is it important to the public affairs function?

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Lawrence and Weber 2017 suggest in their study that Competitive intelligence refers to the systematic and continuous process of gathering analyzing an... View the full answer

Multinational Finance Evaluating Opportunities Costs and Risks of Operations

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