What is the role of 'positioning' in a marketing strategy? Give an example of two companies who
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What is the role of 'positioning' in a marketing strategy? Give an example of two companies who are positioned well in the marketplace in terms of perceived value from the consumer's viewpoint.
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Supply Chain Logistics Management
ISBN: 978-0078024054
4th edition
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
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