What is the role of the entrepreneur in the Resource Base Theory of the firm? Use the

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What is the role of the entrepreneur in the Resource Base Theory of the firm?

Use the ideas from the Resource Base Theory and related Dynamic Capabilities approach to explain how an entrepreneur in a monopolistic competitive market structure can sustain long run economic profit.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Oct 08, 2018 12:23 AM

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What is the role of the entrepreneur in the Resource Base Theory of the firm? Use the

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This is an interesting question Lets start First of all let us know that what the Resource Based Theory states In simple words Resource Based Theory t... View the full answer

Marketing Research An Applied Orientation

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