What is your opinion of the brand equity for REI and its competitive positioning in the marketplace?

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What is your opinion of the brand equity for REI and its competitive positioning in the marketplace? What competitive factors are in play for REI?.

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Marketing Mistakes and Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Posted Date: Jun 11, 2018 08:06 AM

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What is your opinion of the brand equity for REI and its competitive positioning in the marketplace?

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Expert Answer:

REI is a Seattlebased outdoor wear company that has been in operation for a century It has been rated the best in recreational attires and sporting products all over the globe The company has an excel... View the full answer

Marketing Mistakes and Successes

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